People go through Metal Detectors at Airports and remove coins from their pocket - but countless people leave it behind accidentally or because it’s difficult to pickup at the end in a hurry. This simple practice raised a ton of money for the American Red Cross.
School: Miami Ad School. Art & Copy: Lucas Santos, Nayara Lima, Paulo Andre Bione, Mihnea Gheorghiu, Stephanie Zampollo
They are designing for good.
(Source: adteachings, via nhidsomesugar)